Per-lead pricing: aligning a vendor with your revenue — Canopi
Most sales software is priced to be bought, not used. Per-seat and platform fees get paid whether the tool works or sits idle. We chose a model that only grows when the work does.
Most sales software is priced to be bought, not used. Per-seat and platform fees get paid whether the tool works or sits idle. We chose a model that only grows when the work does.
Look at a typical sales-tech contract and you’ll find a fixed platform fee plus per-seat licences — money that leaves your account every month regardless of outcomes. The vendor is paid for access, not for results.
When a vendor is paid a flat fee, their incentive ends at signature. When a vendor is paid per unit of work delivered, their incentive is aligned with yours: more qualified conversations, not more shelfware.
A lead is counted once in the month no matter how many calls or messages it takes Sara to qualify it. The only other line is a one-time implementation fee: ₹25,000 without CRM write-back, or ₹75,000 with write-back. That’s the whole model — no surprise line items.
You pay one flat rate for the work Sara does, on the unique leads she actually handles — not for software that sits between campaigns.
It also makes the downside legible. Costs track activity, so a quiet month costs less and a busy month is paying for itself in qualified pipeline.
See the model on a live demo — and watch Sara qualify one of your leads.